"American advertising has learned to tell the truth attractively about American products. When the product is good, and the truth is told, we have the appealing combination that secures sales and keeps the wheels of industry turning."

- Norman Vincent Peale

"Sure you can fool some people once or twice, but this is the key lesson of new marketing: Once fooled, a person will never repeat your story to someone else.  If you are not authentic, you will get the benefit of only one sale, not 100."

- Seth Godin, FSB 2005

"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."

- Leo Burnett
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